Mamelodi Sundowns scores partnership with Jay-Z’s Roc Nation Sports!

Mamelodi Sundowns have scored a HUGE partnership with one of the leading sports agencies in the world, Roc Nation Sports.

The two brands have come together to try and change the narrative of South African sport, strive for excellence, and live up to the Sundowns slogan of ‘the sky is the limit’, the club said.

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Among other things this partnership will bring are brand amplification/creative activation, social media strategy and execution, commercial sales, community initiatives, fan engagement, retail/hospitality support, football consultation regarding transfers and the global football market.

Sundowns chairman Tlhopane Motsepe said the club was proud to partner with Roc Nation Sports, and he feels the partnership will help the Tshwane giants become one of the best football clubs on the African continent.

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“Mamelodi Sundowns is proud to partner with a brand as renowned as Roc Nation Sports,” said Motsepe.

“This partnership, with one of the leading sports agencies in the world, will contribute to the club’s vision of becoming one of the best football clubs in Africa.

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“We are excited to share this relationship with our most important partner, the Mamelodi Sundowns supporters, who join us on this journey as we reach new heights in innovation, entertainment, and success,” he added.

“Our motto ‘The Sky is The Limit’ reminds us that no dream is too big; and by working together with like-minded organizations, we can go further and inspire those around us,” concluded Motsepe.

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Roc Nation Sports president Michael Yormark said Sundowns’ core values are consistent with those of the agency, adding that they intent to amplify the club’s inspiring story of success to the global audience.

“Roc Nation Sports is honoured and humbled to partner with one of the most iconic and successful football teams on the African continent,” said Yormark.

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“The club is led by excellence; their core values are consistent with those of Roc Nation, making this a partnership based on authenticity.

“Sundowns has an inspiring story; we want to help amplify that story to a global audience while continuing to achieve the club’s business objectives and goals,” added Yormark.

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