KFC and Cricket South African extend their partnership. Image: KFC Min-Cricket
KFC and Cricket SA extend T20 partnership
We hope to continue building even more exciting fan-centric campaigns that allows fans to be immersed in the game, says KFC.
KFC and Cricket South African extend their partnership. Image: KFC Min-Cricket
Cricket South Africa (CSA) and KFC have announce an extension of their partnership on Tueaday.
KFC has over the years been one of CSA’s most valued partners through its sponsorship of KFC T20 Internationals, and KFC Mini-Cricket.
KFC has been the title sponsor of the KFC T20 Internationals since 2012.
In addition, the brand has been supporting the KFC Mini-Cricket programme, which is South Africa’s largest sports grassroots sports development initiative. It is through this programme that young girls and boys are introduced to the game and have access to level playing fields to fuel their dreams.
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CSA Chief Executive Officer, Pholetsi Moseki welcomed the extension of the partnership
“KFC continues to be CSA’s valued partner. We both share in the commitment to grow cricket from the ground up. We have together, over the years, ensured that cricket is introduced in communities and scale in growth. This has assured a continuous pipeline of talent that we can today boast of,” he said.
The Mini-Cricket programme was kick-started in 1982
“It is through this partnership that we can realise our quest to take cricket to the furthest corners of this country. We thank KFC for its continued support and look forward to success in the journey ahead.”
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KFC Africa Chief Marketing Officer, Grant Macpherson explained the importance of continuing their partnership with cricket and building on what the brand has done for more than a decade already.
“The T20 format continues to be one of the most exciting formats of cricket globally which delivers on great action and is an opportunity to build immersive experiences for fans. It is a privilege for us to be part of a sport that continues to grow and bring our diverse nation together.
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THE KFC MINI-CRICKET AIMS TO CHANGE LIVES IN COMMUNITIES
The renewal for us means more than just being a title sponsor, it means being able to continue engaging with fans and the communities we operate in, in a meaningful way,” said Macpherson.
“As we plan for the seasons ahead, we hope to continue building even more exciting fan-centric campaigns that allows fans to be immersed in the game whether at home or in the stadium,” he concluded.
