Kommetdieding

Father-and-daughter trainers Harold Crawford (left) and Michelle Rix (right) celebrate winning the Vodacom Durban July at Hollywoodbets Greyville Racecourse on Saturday afternoon with Kommetdieding, with jockey Gavin Lerena in the saddle and groom Luvo Dinglawayo. Photo: Candiese Lenferna /
Gameplan Media

Vodacom to quit as headline sponsors of Durban July

Cellphone giant Vodacom will not be renewing their headline sponsorship of the Durban July race.

Kommetdieding

Father-and-daughter trainers Harold Crawford (left) and Michelle Rix (right) celebrate winning the Vodacom Durban July at Hollywoodbets Greyville Racecourse on Saturday afternoon with Kommetdieding, with jockey Gavin Lerena in the saddle and groom Luvo Dinglawayo. Photo: Candiese Lenferna /
Gameplan Media

Gold Circle Horseracing and Betting, the proprietary owner of the Vodacom Durban July – Africa’s Greatest Horseracing Event, has confirmed that the cellphone giant will not be renewing their sponsorship which currently runs until July 2022.

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According to the Sportingpost website, part of the success of the ‘July’ has been the longevity provided by having had only two major sponsors over the past 58 years with only the 2001 event proceeding without a title sponsor for transitional reasons.

The Durban July has become part of the fabric of SA

The “Durban July” race day has become part of the fabric of South Africa in terms of the racial harmony that the event encourages.

“We will remain eternally grateful to Vodacom for their commitment to the event over the past 20 years and for the extensive marketing effort that they have contributed to growing this event into what it is today,” said Michel Nairac, CEO of Gold Circle.