Cricket South Africa (CSA) has struck a sponsorship deal with leading fibre company Vuma and this has led to the Proteas getting a new name.
In a statement released on Friday, Vuma said the men’s national team will now be known as Vuma Proteas after an agreement was reached with CSA.
Furthermore, Vuma is the official sponsor of the Proteas for the upcoming ICC T20 World Cup, reads the statement.
Vuma CEO Dietlof Mare is excited with the partnership, and he said bringing people together was one of the reasons the fibre company decided to sponsor CSA.
“Sport has a positive ripple effect on communities, particularly in South Africa,” said Mare.
“It gives us immense pride to put our support behind the Vuma Proteas and play a role in helping advance one of South Africa’s most loved sports,” continued Mare.
“Cricket brings people together and allows them to connect based on a shared love for the game. This impacted our decision to come on board as a sponsor, as this aligns well with our values of making connections that live beyond fibre,” said Mare.
CSA director of cricket Graeme Smith said partnering with Vuma means cricket is still alive in South Africa.
“This sponsorship ensures South Africa maintains its position as world-renowned cricket giant, not to mention keeping the cricket alive here in South Africa too,” said Smith.