CAPE TOWN, SOUTH AFRICA NOVEMBER 23: Consumers shop during Black Friday specials at Canal Walk shopping centre on November 23, 2018 in Cape Town, South Africa. Consumers throughout the country took advantages of Black Friday specials. (Photo by Gallo Images / Sunday Times / Esa Alexander)
LIVE | Black Friday: This is how much SA shoppers are spending right now
In 2020, one of the most expensive purchases by a single shopper on Black Friday was R300k. Will that figure be surpassed this year? Follow the live sales as they trickle in.
CAPE TOWN, SOUTH AFRICA NOVEMBER 23: Consumers shop during Black Friday specials at Canal Walk shopping centre on November 23, 2018 in Cape Town, South Africa. Consumers throughout the country took advantages of Black Friday specials. (Photo by Gallo Images / Sunday Times / Esa Alexander)
The festive season shopping period in South Africa kicks off in earnest on Black Friday, 26 November 2021. According to predictions, retailers are expected to rake in more cash than they did in 2020.
BLACK FRIDAY LIVE SPENDING
Online payment gateway PayFast is once again launching an online dashboard that allows users to track how much money South African shoppers are spending on Black Friday deals in real-time.
The #BFCMdashboard (Black Friday, Cyber Monday) went live at midnight on Friday and breaks down transaction amounts, the most expensive basket overall on the day, the most expensive basket at the current hour and offers insight into what devices shoppers are using and their preferred payment methods.
The #BFCMdashboard can be found at: https://bfcm.payfast.co.za/
In 2020, the single-most expensive basket on the day was a whopping R299 950. It was a bumper day for online purchases despite a decline in overall sales in the country.
PayFast said its online transaction volumes increased by 50 percent compared to 2019.
“The rapid adoption of e-commerce over the course of 2020 has meant that we’ve seen more people shopping online, especially amid fears of a COVID-19 resurgence,” said Jonathan Smit, the founder of PayFast, last year.
According to a Finder survey, an estimated 18,5 million adults in South Africa will participate in Black Friday and search data indicates that Game, Makro, Takealot and Shoprite are some of the most popular retail outlets.
In terms of specific products and brands, search data suggests shoppers will look for deals on products, including phones and laptops, related to Huawei, MTN and Vodacom.
READ MORE: Black Friday: How much money will be spent in South Africa?
