Community media called to participate in 2023 media awards. Image: Unsplash
Weekend newspapers Top 10: Who rules the roost? Times, they are changing!
If you needed further proof that newspapers – and print in general – are dying a fast death in Mzansi then keep on scrolling!
Community media called to participate in 2023 media awards. Image: Unsplash
If you ever needed further proof that newspapers – and print in general – are dying a fast death in Mzansi and that digital is the way of the future, then keep on scrolling!
READ | MAGAZINES IN SOUTH AFRICA DYING A QUICK DEATH: TOP 10 MOST READ IN MZANSI
RIP newspapers and magazines, long live digital.
The Audit Bureau of Circulations (ABC) of South Africa has released its weekly / weekend newspaper circulation statistics for the three-month (quarter two) period April to June 2022.
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A look at the Top 10 list of newspapers in that category shows the Sunday Times with a circulation of 112 488 was the most popular.
However!
It saw a 6% decrease in terms of a year-on-year (YOY) comparison.
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There were double digit percentage drops for virtually every newspaper in the top 10.
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For those interested, circulation of Daily Maverick’s Maverick 168 plummeted a staggering 73% to 8 298 now that it is no longer handed out free to Pick n Pay Smart Shoppers.
Faring better, albeit only marginally, the Mail & Guardian’s circulation dropped 29% to 8 610 on average per month.
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These latest figures are a continuation of a similar trend over previous quarters – and years.
Don’t be surprised to see fewer and fewer newspapers on the shelves in your nearest bookstore, supermarket and street vendor in the near future.
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TOP 10 LIST OF WEEKLY/WEEKEND NEWSPAPERS IN SA
| Ranking | Title | Publisher | Circ: total | % change YOY |
|---|---|---|---|---|
| 1 | Sunday Times | Arena Holdings | 112 488 | -6% |
| 2 | Soccer Laduma | Media24 | 74 755 | -19% |
| 3 | Rapport | Media24 | 65 395 | -14% |
| 4 | Die Burger (Sat) | Media24 | 38 579 | -11% |
| 5 | Ilanga | Ilanga Newspapers | 37 165 | -15% |
| 6 | Sunday World | Independent News | 28 095 | -14% |
| 7 | Beeld (Sat) | Media24 | 26 391 | -13% |
| 8 | Isolezwe ngoMgqibelo | Independent News | 22 826 | -24% |
| 9 | Sunday Tribune | Independent News | 20 731 | -7.5% |
| 10 | The Post | Independent News | 19 570 | -9% |
