SAFA is unhappy with revenues earned at the SABC. Images: SAFA.net/SABC.org
SAFA unhappy with SABC TV rights deal, considers SuperSport for new deal
The South African Football Association (SAFA) is unhappy with the poor revenue earned from the broadcasting deal with the SABC.
SAFA is unhappy with revenues earned at the SABC. Images: SAFA.net/SABC.org
The South African Football Association (SAFA) is unhappy about the poor revenue it has earned from its broadcast deal with the SABC.
The football governing body is now considering SABC’s main competitors SuperSport for the TV rights deal.
ALSO READ: SAFA announces new role for Victor Gomes!
SAFA unhappy with SABC
SAFA CEO Tebogo Motlanthe said the association reported a R2.9m loss for the year 2022 at its ordinary congress in Kempton Park on Sunday this past weekend.
He expressed SAFA’s unhappiness at the revenue it has earned from the SABC deal, but said they are not divorcing the national broadcaster as yet.
ALSO READ: Ex-husband of SABC radio presenter sentenced to prison
However, According to Sowetan Live a source who did not want to be named revealed that there is a huge possibility SAFA will look elsewhere for a better broadcast agreement.
Also adding that the association wants to make overtures for a better deal from pay channel SuperSport.
SAFA was paid a mere R25m a year in its four-year broadcast deal for national teams and junior competitions with the SABC from October 2019.
The deal current deal between the football association and SABC ends in September this year.
ALSO READ: PSL to boycott SAFA’s activities! Here’s what we know so far
The association is unhappy because, they accepted that the public broadcaster negotiated down from the R110m a year in its previous deal.
SAFA CEO said the association understands the importance to have SAFA teams and events broadcast on free-to-air.
However, the said association it cannot receive such a low income from TV rights, which constitutes a far greater percentage in most countries.
“The chair of the parliamentary sports portfolio committee, Beauty Dlulane, was here and said she will push our issue around broadcasting. Because we are saying it is only in South Africa that the broadcast revenue for the FA is 16%. You look elsewhere and most of their budgets are made up mostly from broadcasting,” said Motlanthe.
ALSO READ: Safa CEO issues call to action after ex-Chiefs keeper left struggling
