RAK

#RAK15: South African man kick starts random acts of kindness around the world

The man who turned NekNominations on its head last year is back, spreading random acts of kindness in the #RAK15 follow up campaign. Have a look at how the kindness is spreading

RAK

Jozi boy, Brent Lindeque, made waves this time last year when he transformed the NekNomination craze into something a lot more beautiful: RakNominations. In the NekNominatinos, bros and chics all over the interwebs filmed themselves downing a beer in challenging or dangerous circumstances and then nominated their friends to do the same. RakNominations promises to be more altruistic.

“Downing a can of Castle Light is easy,” said Lindeque. “Imagine if we all harnessed the power of social media to make a real difference in people’s lives.”

Upon being nominated by a mate down under (where NekNominations stared), Lindeque set up a camera and filmed himself driving up to a homeless person at an intersection in Jo’burg. Instead of downing a beer with the homie, he instead handed the man a sandwich, soft drink and chocolate bar.

Overnight, the world started listening, and Lindeque’s message spread from America to Australia, from individuals to corporates. The world was eager to pay it forward.

On 1 February, Lindeque launched #RAK15, a follow up campaign aimed to empower and encourage South Africans and the rest of the world to preform random acts of kindness.

In his promotional video, Lindeque encourages everyone to go out into their communities and perform one random act of kindness. “Change one thing. Change everything.”

And people have been doing just that.

Here are a few snapshots from RAK15 videos:

Repucom Africa
Repucom Africa
Arye Kellman
Arye Kellman
Missing Link
Missing Link
Ependy Angels, Kevin and Layla
Ependy Angels, Kevin and Layla
Olyfkrans College
Olyfkrans College
Playmakers ZA
Playmakers ZA
The Gift of Joy
The Gift of Joy
Vanilla Blonde
Vanilla Blonde
Abbotts College
Abbotts College
The SW Londoner (Wimbledon)
The SW Londoner (Wimbledon)

Ready to take up the challenge? You have 24 hours; change one thing.

Watch Lindeque’s video: