Cape Town Pride undergoes re-b

The logo of Cape Town Pride. CAPE TOWN PRIDE.

Cape Town Pride undergoes re-branding in response to calls for diversity [video]

Cape Town Pride looks to become more inclusive in rebranding drive.

Cape Town Pride undergoes re-b

The logo of Cape Town Pride. CAPE TOWN PRIDE.

Cape Town Pride, an LGBTQI rights organization responsible for the City’s pride march, has undergone a re-branding in response to calls for the organization to display more diversity.

The Pride march itself attracts thousands of tourists to the city with many visitors coming from abroad to celebrate with Cape Town’s LGBTQI community.

There have been concerns that the demographics on display at the march do not accurately reflect the makeup of the community in Cape Town and the Western Cape.

In line with these concerns Cape Town Pride has embarked on a re-branding process aimed at acknowledging diversity, inequality and the traumas of the past.

The re-branding coincides with the the announcement of the theme of next year’s pride week which will take place from 22 February until 3 March with a number of events spread throughout the city culminating in the march and after party. The theme of next year’s event is ‘I am me’.

The organization have asked for feedback from the community to help them improve the Pride experience and have opened the floor to volunteers to apply to help out with the 2019 event.

Cape Town Pride have also overhauled their website which can be viewed at

In a Facebook post the organization said: “We hear your calls for diversity and we are doing everything within our might to make Cape Town Pride as inclusive as possible.

“Understanding the diverse and sometimes traumatic history that makes our beautiful, complex city what it is today has been our main focus. We want to get everyone in the community involved”