SA Tourism Tottenham Hotspur deal

Former Tourism Minister, Lindiwe Sisulu and Harry Kane. Images via Backpagepics and Flickr.

Buy a generator for small businesses instead of wasting money on Tottenham

Tourism Minister, Lindiwe Sisulu and Harry Kane.

SA Tourism Tottenham Hotspur deal

Former Tourism Minister, Lindiwe Sisulu and Harry Kane. Images via Backpagepics and Flickr.

The United Independent Movement (UIM) says South African Tourism should buy every small business owner a generator instead of spending R1 billion on a sponsorship deal with English Premier League club Tottenham Hotspur.


“Why would you sponsor Tottenham when small businesses are closing down daily due to load shedding? These businesses can’t even afford a generator,” UIM President Neil De Beer said.

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De Beer said the government should consider giving small businesses a once-off stipend or grant. Buy generators for these businesses instead of trying to splash money on a Tottenham sponsorship deal.

According to the Daily Maverick, the government – through its marketing agency SA Tourism – is proposing a 36-month deal with Tottenham at an alleged cost of £42.5m (R910m) over three years.

SA Tourism to sponsor Tottenham Hotspur - is it a good idea?
South African Tourism wants to sponsor Tottenham instead of helping small businesses. Image: The Conversation.

Documents obtained by Daily Maverick show that the South African government, through its marketing agency SA Tourism, was perhaps set to entertain a PowerPoint presentation that stated, “Executive Summary: Proposed 36-month sponsorship partnership with Tottenham Hotspur FC”.

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“It is plain down stupid, and an insult to the South African taxpayer to spend hard-earned cash on a sponsorship for an overseas soccer team that you have no guarantee will ever benefit South Africa. We don’t understand the reason behind wanting to give a billion to a soccer team in London.”

Neil de Beer

De Beer said there is no guarantee that a sponsorship deal with Tottenham will automatically bring tourists to come here to spend their pounds, euros, and their dollars on our dying small businesses that can’t even afford a generator to stay alive.


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“It shows you, South Africans, that our government does not understand the economy and does not care about our people dying in this economy. Restaurants and small businesses are dying daily because they can’t even afford generators. Rather help them and give them R50 000 each to show that you care about this economy instead of to Tottenham.”

Neil de Beer

De Beer said if they go through with this sponsorship, it shows that a middleman will gain millions.

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“Now is not the time to take money out of this country. You have already killed our power, our water, and now you are killing our small businesses,” De Beer said.