We hate to say it but, it was only a matter of time before this happened. Multichoice has revealed its plans to offer its DStv packages for streaming soon.
This will render the functions of the decoder and the satellite dish useless. The move comes at a time when the South African market has seen competitors like Netflix and Amazon Prime doing really well, at the cost of DStv’s reputation.
In all honesty, if it weren’t for their wide range of sport offerings, the satellite service would have suffered a much greater loss.
It is out of this realisation that the Naspers-owned service provider launched its over-the-top (OTT) offering, DStv Now.
This offering allows DStv subscribers the opportunity to access the DStv service on their phones and laptops, with only their smartcard information and a working internet connection as the requirement.
The newly-appointed CEO of Connected Video (a Multichoice unit that oversees Showmax as well as this new transition into the service provider’s new era), Nicolas Ekdahl, revealed that DStv Now was the preliminary test of what was yet to come.
“There are a couple of things we need to do beforehand. I think the DStv Now service is phenomenal from a content perspective, but it’s still not fantastic from a user experience point of view, and I don’t want to put something out there which is not great,”Ekdahl stated.
The CEO of Naspers’ Video Entertainment business, Imtiaz Patel, also praised this new frontier Multichoice is about to embark on.
“OTT video services are growing rapidly across Africa. We’ve made a healthy start preparing for this future with our Showmax and DStv Now services, and it’s now time to consolidate those learnings in a single unit to build the best possible services for our customers,”Patel said in a statement.