The Goliaths in PE. Image supplied.
Brand South Africa ‘Play Your Part’ ambassadors pop up in PE to inspire local learners to be active citizens
PE learners were encouraged by The Goliaths to become active citizens.
The Goliaths in PE. Image supplied.
Brand South Africa, the official marketing agency of the country, together with Play Your Part Ambassadors, Goliath and Goliath, arrived in Port Elizabeth this week, to continue their work to promote active citizenry at schools across the nation.
For over a year, The Goliaths – Donovan, Jason and Nicholas – have been running masterclasses with learners from around the country, to inspire them and remind them of the role they can play to contribute to a brighter future for their communities, the country and a help build a positive Nation Brand.
Under the title, “Play Your Part, turn your ideas into currency”, the Goliaths engaged with more than 250 learners from Bethelsdorp Comprehensive School and host school, Hillside Secondary.
“It’s fitting that we headed to Nelson Mandela Bay this week as it’s part of Madiba’s inspiring legacy that lead to the creation of the Play Your Part initiative,” says Brand South Africa Acting CMO: Sithembile Ntombela.
“For over a year now, we’ve travelled all over the country with the Goliaths and to see how they are able to connect with learners from all walks of life and inspire them to be good, active citizens in their communities, is something Madiba would be proud of.”
“We had such an engaging and informative day in Port Elizabeth and hope we inspired all learners to make a positive change in their communities, their schools and their country. That at the heart, is what the Play Your Part programme is all about,” concludes Ntombela.
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