amazon app logo icon adolf hitler

Image via Adobe Stock

Amazon quietly tweaked new app logo to make it ‘look less like Adolf Hitler’

The new logo bore more than a slight resemblance to the moustache worn by Charlie Chaplin, Oliver Hardy and most problematically, Adolf Hitler.

amazon app logo icon adolf hitler

Image via Adobe Stock

Amazon’s latest app icon change caused a few red faces as the tech giant changed it twice before the worldwide launch. While Amazon hasn’t commented on the change, the internet seems to think it’s most likely due to its similarities to Adolf Hitler’s distinctive moustache.

Amazon changes logo: Here’s why

As reported by The Independent, Amazon changed the logo for certain territories in the iOS app departing from the longstanding shopping cart icon.

The new logo depicts a brown box meant to look a bit like a parcel from Amazon. Things got potentially problematic because the box has the distinctive amazon arrow that also looks a bit like a smile and some ripped tape above it.

As an aside, the arrow/smile has been the mainstay of Amazon’s brand since 2000. The arrow extends from the A to the Z in the word Amazon and is meant to look like a smile.

In fact, Amazon has a charity fund named “Smile”, and the A to Z meant to represent the breadth of services/products they provide.

Amazon shopping app

In a statement about the launch of the now-edited icon, Amazon said:

“We designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their doorstep.”

Unfortunately, as a number of users have noted, the new logo bore more than a slight resemblance to the toothbrush moustache worn by Charlie Chaplin, Oliver Hardy and most problematically, Adolf Hitler.

The new icon was released in selected the United Kingdom, Spain, Italy and the Netherlands at the end of January and only on iOS before being replaced with an updated version of the brown box with tape icon, which doesn’t resemble any genocidal dictators.

Amazon versus Parler

In other news, Parler social network – a favourite among conservatives and Donald Trump supporters – this week dropped its lawsuit against Amazon for cutting off web hosting for the service.

Amazon Web Service cut ties with the social media platform earlier this year after allegations Parler “failed to stop incitement of violence ahead of the 6 January 2021 siege of the US Capitol”, AFP reports.

“Parler claimed to have over 20 million users before being pulled from the Apple and Google online marketplaces and effectively shut down when Amazon Web Services”.

Parler/Amazon quotes from AFP.