New agency partnerships announced by Toyota South Africa

Toyota South Africa Motors (TSAM) underwent a robust agency tender process for all advertising and digital marketing services, and the result was threefold. The new agency partnerships have now been announced.

New agency partnerships

TSAM is pleased to announce that the marketing and advertising for Toyota will be handled by Publicis Groupe Africa as of 1 April 2023. Operating out of Johannesburg and Cape Town, the versatile agency takes over from FCB Johannesburg.

Leon Theron, Senior Vice President Sales & Marketing for TSAM says: “We cannot take away from the success we have enjoyed with FCB JHB during our 60-year partnership. Their passion for storytelling and unwavering dedication enabled them to capture the essence of our brand. Over the years, together, we have seen Toyota maintain its position as market leader for over 42 years, winning an array of awards along the way.

“With Publicis onboard, we are confident that with their distinct dynamic approach, they will be able to handle our business needs going into the future as our business model and processes evolve,” concludes Theron.

The Lexus marketing and advertising account also went on tender and was ultimately re-awarded to the current agency M&C Saatchi Abel, who have been working with the brand since 2018.

An additional decision has been made to unbundle web and digital services from the main accounts and through another vigorous tender process, this portion of the business has been awarded to a specialised, full-service digital marketing agency, FLUME, which likewise takes the reigns from 1 April 2023.

Posted by Toyota South Africa on Motorpress

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