Puma x Ferrari jacket from collection. Photo: Supplied.
Puma teams up with Ferrari for bold and ‘perfect’ F1 fan collection
It is a direct link to Formula 1, and the collection is designed to empower women both on and off the racetrack.
Puma x Ferrari jacket from collection. Photo: Supplied.
PUMA and Scuderia Ferrari have joined forces to create a bold and empowering new female clothing collection showcasing the motorsport giant’s heritage
Global sports apparel company together with Scuderia Ferrari and in collaboration with the world-renowned creative director and designer, June Ambrose, have created and launched a bold and empowering new female clothing collection entitled “PUMA for Scuderia Ferrari – June Ambrose Collection”.
The retro racing design-inspired collection features classic Motorsport DNA, with Ferrari wording, block colors and fresh graphic details throughout. Celebrating female empowerment in lifestyle and motorsport. This collection reworked classic Scuderia Ferrari team identity into street-ready apparel.
WHAT THE PUMA x FERRARI COLLAB ENTAILS
The collection features iconic and bold graphics, with modern and sustainable fabric mixes to showcase performance clothing that is both stylish and functional.
Items from the collection include a range of streetwear-inspired pieces like sweatshirts, hoodies, T-shirts and jackets.
The highlights of the PUMA for Scuderia Ferrari – June Ambrose Collectioninclude an eye-catching red and black jacket, with colored pop-filled piping, high neck collar, and race suit inspired epaulets. The “Scuderia Ferrari” wordmark features prominently on the back of the jacket with a bold five-star design logo.
Taking things to the next level, is the Race Suit item, which features yellow and black detailing, along with the retro inspired “Scuderia Ferrari” wordmark and five-star design across the shoulders – consistent with the t-shirt, jacket and hoodie in the collection.
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WHO IS THE COLLECTION DESIGNER?
June Ambrose is a creative director and costume designer. She first rose to prominence in the 1990s working with artists like Missy Eliott, Busta Rhymes, and Sean Combs to define their image and the visual narratives of their music videos and more.
June started working with PUMA in 2020 to launch the category of Women’s Hoops, harnessing her passion to celebrate bold, fearless women everywhere.
“My mantra is: Life is a sport; we play to win. I wanted us to make a bold statement, catering to an audience who want to embody the energy of F1 and pay homage to the legacy of Ferrari in a style forward way.”
WHEN AND WHERE WILL THE COLLECTION GO ON SALE
The PUMA for Scuderia Ferrari – June Ambrose Collection is available from 6 May 2023, in selected PUMA stores, as well as online at PUMA.com.
