Lexus Design Award 2023 Entries open

Lexus Design Award 2023: Call for entries for the next generation. Image by Lexus

Lexus Design Award 2023: Call for entries for the next generation

A new generation of creators will have the chance to receive one Lexus Design Award.

Lexus Design Award 2023 Entries open

Lexus Design Award 2023: Call for entries for the next generation. Image by Lexus

Lexus recently announced the call for entries for Lexus Design Award 2023. An international design competition dedicated to empowering and encouraging the next generation of creators, the award was inaugurated in 2013 and has served up-and-coming talent as a global platform for exposure, discovery, and launch of impressive careers.

As the award continues to evolve, Lexus is aiming to enrich its platform for next-generation design talents by more broadly focusing on the creative growth of the individual. To achieve this, it embraces a new, streamlined form where four winners are chosen to allow the brand to dive deeper into each winner’s story, while also fostering rich dialogue amongst them and the industry luminaries who serve as members of the jury. Mentorship remains core to the award, with winners being coached by leading lights of the design world. Entries to Lexus Design Award 2023 will be accepted until 16 October 2022.

The aim of the Lexus Design Award 2023

Lexus is seeking innovative ideas that contribute to a thriving and a better future for all through the power of design and technology. Applicants will explain how their creative concept puts into practice the Lexus brand’s three key principles: Anticipate, Innovate and Captivate. The design must anticipate global challenges to societies, envision inventive ways to reach a sustainable future, and seamlessly enhance the happiness of all. Lexus seeks engaging, insightful, and original designs that honour both form and function while offering actionable solutions to hasten the arrival of a brighter future for humanity in a variety of scenarios and situations.

“Over the past decade, environmental and other issues have ballooned along with the need for solutions. With the Lexus Design Award, we have welcomed and recognised emerging creators of foresight and creative brilliance who apply the power of design to the challenges of building a better tomorrow for all. I eagerly await the fresh talent and impactful ideas that debut at Lexus Design Award 2023.” Said Simon Humphries, Head of Toyota & Lexus Global Design.

Winner selection

A judging committee of elite, internationally recognised design experts will select four winners from among the entries based on the judging criteria. Winners will be mentored by leading creators in diverse design disciplines. Each winner will be allocated a research and development budget of up to 3 million Japanese yen as a design grant to cover not only prototype construction, but also other relevant expenses involved in refining their concept, as well as design and supporting the individual’s creative development.

This once-in-a-lifetime mentoring experience is at the heart of the Lexus Design Award’s reputation for excellence. In the spring of 2023, the four winners will reveal their progress to judges and mentors by presenting their finished work for review.

After revealing their work, the award winners will have the priceless opportunity to consult one-on-one with the judging panel. In addition to receiving feedback on their work, the winners share their visions and receive advice on the career path and aspirational goals that would further their success as creators.

Mentors and judging committee members will be announced soon.

For more information, please visit Lexus Design

Official Hashtag: #lexusdesignaward

Posted by Lexus South Africa on Motorpress

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