Photo: King Price/YouTube
‘The Test Tickles’: New ad pokes fun at COVID-19 test [video]
‘The Test Tickles’: King Price has left social media in stitches after poking fun at the COVID-19 test process.
Photo: King Price/YouTube
King Price’s latest ad has subsequently gone viral after it poked fun at people getting a COVID-19 test done.
The ad plays on the fact that a COVID-19 swab has to reach a “depth equal to the distance from nostrils to the outer opening of the ear” which some people have described as ‘ticklish’.
Did your test tickle?
“At King Price, we’re all about fun with a little madness,” they wrote on YouTube. “It’s weird out there, so we thought we’d lighten the mood and put a smile on your face. So, did your test tickle?”
So far, South Africans are loving it.
“I can’t stop watching this haha,” said one YouTube user. “Brilliant,” said another.
Going viral with ‘proudly South African’ ads
According to SA People, Natalie Bisset, general manager of marketing, said King Price is “informal, funny and a little tongue in cheek, but always respectful” and that as a proudly South African brand, is big on humour. They’ve become somewhat known for their funny ads.
Back in 2018, the ‘Do Something Sexy to a Tractor’ advertisement from King Price Insurance went viral after it was shared to various social media and instant messaging platforms such as WhatsApp. At the time, subscribers on YouTube said it is the “Best add ever!” with some saying they searched for the advertisement just to watch it again. Others believed we had a new ‘classic’ South African television advertisement on our hands:
Another ad in their series of advertisements, ‘Lobola is no laughing matter…But not making sense can be’ went viral after it was released. In the video, a young man with an odd accent messes up his lobola payment!
The concept for this ad, in particular, came about when members of the team were at King Price’s Lekkerland Carnival in Dullstroom, reports SA People. Actor Bouwer Bosch said someone “offered coffee, saying he was going to put the kettle on”, and that sparked some wordplay.
“We also wanted to create something culturally diverse and proudly South African so we played with the concept of lobola… And here we are!”
