South African rapper Sho Madjozi. Photo: Twitter.com/ Sho Madjozi
SA’s Sho Madjozi joins star line-up at Super Bowl in Miami
Sho Madjozi will be going big at the Super Bowl in Miami this weekend,
South African rapper Sho Madjozi. Photo: Twitter.com/ Sho Madjozi
Football lovers and celebrities from around the world will be heading to Miami for the Super Bowl LIV this weekend…and South African rapper Sho Madjozi will be among the stars.
Madjozi is set to perform at the first BUDX event which will comprise of three days of performances with the line-up also sporting the likes of Black Eyed Peas, Diplo and Halsey.
Joining in: Karabo ‘Poppy’ Moletsane and Moonchild Sanelly
More than 200 artists, who have been dubbed “Kings of Culture”, are joining the series of curated events from their various home countries around the world. Madjozi shared her delight at being included in the line-up of this invite-only weekend.
Along with Madjozi, two other South African “Kings of Culture” — Karabo “Poppy” Moletsane and Moonchild Sanelly — are also scheduled to perform.
They will join 200 influential creatives from more than 20 countries in a curated itinerary of activations – which includes music, art, fashion and sports alongside live performances and collaborations.
BUDX platform for ‘Kings of Culture’
In a statement to Bizcommunity, Budweiser Africa marketing manager Thomas Lawrence shared why the company conceptualised this pop-up event, and its significance to those invited to perform.
“African creatives have a unique voice, style and edge with a worldwide influence. Budweiser is excited to have identified exceptional culture-shapers from the continent. We have created the BUDX platform for these kings to claim the spotlight on the world’s biggest stage while sharing their inspirational stories.”
BUDX is part of a number of high-profile events that centre around Super Sunday – which is one of the world’s biggest sports games. This year, the match will be between Kansas City Chiefs and the San Francisco 49ers.
‘John Cena’ sure to be in Madjozi’s set
Madjozi hasn’t confirmed what songs she would be performing, but there is a high likelihood that her John Cena hit will be part of her set.
Since she first performed John Cena, which she mostly raps in a mix of Swahili, Tsonga and English on the YouTube Colors page, her international acclaim has grown.
Speaking to Billboard, she shared the video’s route in going viral: “People in Tanzania and Kenya started liking it. Then people in Europe and the US, too.”
