Puma brilliance pack.
PUMA launches women’s specific boots in support of female athletes
PUMA has launched Brilliance Pack, featuring women specific fits for the FUTURE and ULTRA in celebration of women’s football.
Puma brilliance pack.
PUMA has launched the Brilliance Pack, featuring women specific fits for the FUTURE and ULTRA in celebration the brilliance of women’s football and to inspire young girls to play the game.
To mark the launch of the Brilliance Pack PUMA, is bringing together professional players and several grassroot programs around the world.
The aim of the activations is to get girls playing football and bring them together with female role models who inspire them.
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The Brilliance Pack also provides female players with the right fit and technology to support their on pitch needs to perform at their best.
Local stars to wear the boots include FUTURE: Andile Dlamini, Leandra Smeda, Zanele Nhlapho and ULTRA Bambanani Mbane, Rhoda Mulaudzi and Thalea Smidt.
The FUTURE women’s combines the latest FUTURE technology with measurements engineered specifically for a women’s foot – such as volume and instep height, resulting in a comfortable fit.
The FUTURE features an adaptive FUZIONFIT360 upper that combines a dual mesh, stretchy knit with the eye catching, PUMA exclusive PWRTAPE to lock down the foot for the ultimate fit.
The ULTRA women’s was the first PUMA silo to offer the women’s specific fit and has continued to evolve by putting women first, specifically curated to match the anatomical shape of a woman’s foot combined with state-of-the-art ULTRA technology.
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“IT’S IMPORTANT TO SUPPORT FEMALE ATHLETES”
“PUMA first introduced a women’s specific fit over two years ago and we have continued to refine and roll out this offering across all of our silos,” said Stephanie Vieira, Product Line Manager Teamsport Footwear, PUMA. “We feel it is important to support our female athletes with the best equipment with a fit that is tailored to the anatomical shape of a women’s foot.”
Available from March 31st online at PUMA.com and Studio 88. Price R4999 each. Note the KING will not be available in SA.
THE PUMA BRILLIANCE PACK:
