Makeup powerhouse Revlon South Africa is calling on users of their products to #LiveBoldly after announcing the four celebrity faces of the Live Bold brigade. South Africans are loving the news and things seem to be going well for Revlon. First, though, let’s see who made the final four.
Love the skin you are in. People will stare, make it worth their while… Be Bold! @LootLove, @MosalakaeM, @BontleModiselle and @KimJaydeBlog are here to inspire you in this adventure as they are the new @RevlonSA Ambassadors!! #LiveBoldySA ??#LiveBoldlyBrigade ? pic.twitter.com/kDTM2mQu7o
— Duma Collective (@mbudumacomms) March 19, 2018
Introducing our Revlon local #LiveBoldlySA brigade: Michelle Mosalakae, Bontle Modiselle, Kim Jayde, Luthando LootLove Shosha. Bold never looked this good!
Posted by Revlon South Africa on Monday, March 19, 2018
Actress Michelle Mosalakae, MTV presenter Kim Jayde, TV host Bontle Modisele and Radio DJ Loot Love have sent South Africans into an absolute frenzy.
According to Mosalakae, this campaign is life changing for her.
I am bold because I am not afraid to take chances & I’m okay with making mistakes. That's how you grow. Pain nourishes your courage. You have to fail in order to practice being brave! This campaign means all of that and more to me✊?✊?✊?✊?✊? #LiveBoldlySA #RevlonSA ?? pic.twitter.com/V63TDFl5Mv
— Michelle Mosalakae (@MosalakaeM) March 19, 2018
Jayde called it the “first in its kind” for Africa. Unsurprisingly, she too was absolutely ecstatic.
“Today,we finally get to share a movement: that is the first of its kind in Africa! Four completely different and unique women showing little girls that it’s more than ok to be different – it should be CELEBRATED! Thank you REVLON for choosing us to be your brigade!”
The four will now feature on multiple products packages and in new advertisements for the brand. Get ready to see a lot more of these four incredible women.
— Tariro (@stellawildhere) March 19, 2018
Revlon got the right ladies we are stunned?❤
— T❤? (@ThembiTwitch3) March 19, 2018
Congratulations to all the ladies. They look stunning.
— Dineo Moeketsi (@therealdineo) March 19, 2018
Be sure to let Revlon SA know what you think of their new ambassador choices. Are you as happy as we are?