Minnie Dlamini’s newly-released skincare range perfectly matches the target market

Minnie Dlamini-Jones released a skincare range exactly when we need all the help we can get to protect our skins from the harsh winter temperatures – all at a price that completely speaks to the target market.

Sadly for us, we’re more accustomed to celebrities releasing bodies of work that make it difficult for the fans to get behind because of outrageous price tags. But MDJ has bucked the trend…

What are the products in the collection?

MD by Minnie Dlamini has been in the works behind the scenes for four years. The research and development that went into this process has led to the production of three products, a hydration body wash, body lotion, and crystal soap.

They come in three variants – Cocoa Crystal, Rose Quartz and Tropical Topaz.

Cocoa Crystal

This is specifically formulated for very dry skin, leaves skin feeling smooth.

Rose Quartz

It’s formulated with rose water, hydrates the skin and restores suppleness.

Tropical Topaz

This is a delectably fruity fragrance, nourishes skin to give it a healthy glow.

With this range, Minnie is celebrating the beauty and confidence of women no matter the skin tone and type.

Minnie Dlamini explains her inspiration

Minnie recalls how she grew up mixing oils into her lotions to boost their benefits. With this range, she’s making sure that no more mixing is necessary.

The actress, television personality and entrepreneur, affectionately known nationwide as ‘Intombi yomZulu’, in reference to her pride of her city of birth – has paid homage to KwaZulu-Natal with an ingredient derived from a plant indigenous to the region.

Eviolin is a combination of vitamins and extracts with several benefits, such as providing moisture, preventing dryness, and promoting a healthier complexion.

Minnie Dlamini-Jones is ushering into a new era with the launch of these products and she leaves nothing to hint what her next move will be. For now, we’re thankful she undertook an adventure that will empower women all over and beyond the borders of South Africa and, without breaking the bank.

MD by Minnie Dlamini is currently available at Clicks stores in Durban, Cape Town, and Johannesburg. Products will become available countrywide and retail between R15.00 and R39.00