Photo: Twitter/AtsumiFashion
Lacy bra face masks sell out instantly in Japan
A Japanese company that made lacy bra face masks as a joke was pleasantly surprised when they sold out instantly.
Photo: Twitter/AtsumiFashion
After Japan declared a state of emergency in seven regions, including its capital, Tokyo earlier in April, people rushed to stock up on face masks which caused a major shortage on the protective item. It is said that the only way was to get one by queuing at the store as soon as the shipment comes in.
According to Mashable, Atsumi Fashion, a fashion apparel company based in the city of Himi, Japan, decided to take matters into their own hands by producing face masks from fabrics they had in stock.
After the company initially made the lacy bra face mask as a joke, it turned out that Japanese citizens loved it so much that company decided to start creating more designs. It has since gone viral and sold out instantly.
Going viral and selling out
The bra face masks went on sale on 18 April for 1 490 Yen (about R260), half the price of a mid-range bra in Japan. Thinking that it might just be some social media hype, the company made only 50 units of their lacy bra face masks.
But the company severely underestimate the interest of the Japanese people because the face masks sold out immediately on Atsumi Fashion’s online store, Lingerie Lab, and the Rakuten online marketplace.
The company announced on their Twitter account that they are already producing the next batch of their lacy bra face masks.
They even got famous Japanese celebrity Aya Kondo to try it out.
Making your own mask
It was earlier reported that South Africans will have to wear face masks from 1 May when lockdown restrictions will begin to be eased.
“It is going to be mandatory to use a cloth mask as you step out of your home,” Traditional Affairs Minister Nkosazana Dlamini-Zuma told a press conference in Pretoria.
“You will need to have your nose and mouth covered in public,” Dlamini-Zuma said, adding that people could use a scarf or T-shirt if they do not have a mask.
President Cyril Ramaphosa announced Thursday that coronavirus restrictions would be progressively eased from 1 May as the country comes out of a lockdown imposed on 27 March to combat the pandemic.
SA’s favourite DIY expert, SuzelleDIY proceeded to release a web episode featuring three different ways people can make their own face masks. Watch it over here:
