Prince William and Kate launch

Prince William and Kate launch campaign to support mental health during lockdown

The Duke and Duchess of Cambridge recently spoke about why ‘Every Mind Matters’ as well as the extraordinary job health workers are doing during the lockdown.

Prince William and Kate launch

Prince William and Kate Middleton recently launched a new campaign with the National Health Service (NHS) in the UK and Public Health England encouraging people to look after their mental health.

The Cambridges have been in lockdown and self-isolation with their three young children in their Norfolk residence Anmer Hall. The royal couple still engaged with the public through video links and now have narrated a video from Public Health England’s campaign Every Mind Matters.

The campaign is targeted at those most at risk of poor mental health and encourages everyone to sign up for a tailored ‘lockdown’ plan online.

The platform, which has been online since October, includes free resources for managing your mental well-being and advice on improving this at home, as well as supporting friends and family.

“All over the country people are staying at home to protect the NHS and save lives,” the Duke and Duchess of Cambridge said in a video accompanying the launch. “It’s not always easy. We can feel frustrated, miss loved ones or get anxious. So now more than ever, Every Mind Matters.”

Every Mind Matters

While in conversation with the BBC, the couple also said that there was an “ever-increasing need” for people to know where to access help and support.

The Duke went on to reveal how anxious he was when his father, the Prince of Wales, was diagnosed with the virus earlier this year.

Kate said there had been a focus on physical well-being during the lockdown – with people being told one of the reason they can leave their homes is for one form of exercise a day.

“While that’s hugely important we mustn’t forget our mental well-being as well and making sure you’re reaching out to those people around you that you have access to – even if it’s over the phone or online to really make sure you have those conversations,” she said.

“If we are going to go forward with more time spent in lockdown, then there is going to be an ever-increasing need for people to look after their mental health and take it seriously and also know where to go to get the support they might need,” he said.

The couple want to encourage people to talk to each other using technology and also use online tools.