Influencer marketing has become a thriving career for social media users who have found their online identity striking a note with followers.
In fact, influencers who can make a living from social media are fast saturating the market.
Unlike in the past, influencer marketing is no longer limited to major celebrities or super-prominent people.
Brands used only to affiliate themselves with well-known people to put their message out there but today many opt to take the route of working with macro and micro influencers.
This means that almost literally anyone can become an influencer. Names like Mihlali Ndamase and Yolz Channel are some of the biggest in the influencer space, for example.
Zama Marubelela, known as Zeexonline, is a 21-year-old Johannesburg-based influencer and digital content creator. She is a beauty enthusiast and has worked with big brands, including Nivea South Africa.
Naledi Mallela, known as NalediM Official, is a social media influencer, beauty content creator and entrepreneur. She has a marketing background and has quit her job to pursue digital marketing full time.
Noluthando Kagiso Ledwaba is another of the influencers who consistently works hard. The public relations student recently completed a gig for Adidas and so you may have seen her on Adidas store billboards.
Tsholofelo Mbalenhle Gumede is one of the most well-known Instagram influencers in the field of beauty, fashion and lifestyle. She has successfully grown her online presence and has worked on many influencer campaigns. Gumede also has started a Youtube channel.
Mandisa Mpotsang hails from the Northern Cape and today is a Bloemfontein based digital content creator, brand influencer and YouTuber. As a hair and beauty influencer, she has collaborated with international hair company Afsister wigs.
With so many spheres of life digital now, influencer marketing can be one of the most thriving careers in South Africa. If you’d like a shot at this new way to earn money or fame, then check out the five featured above.