Celebrity fashion designer Gert-Johan Coetzee has launched his own perfume called Double Platinum. Photo: Supplied
Smell of success: Gert-Johan Coetzee designs his own ‘couture’ fragrance
Social media influencer Sarah Langa McKay is the face of the new luxury fragrance by the renowned couturier.
Celebrity fashion designer Gert-Johan Coetzee has launched his own perfume called Double Platinum. Photo: Supplied
Celebrity fashion designer Gert-Johan Coetzee has expanded his fashion empire to include an exclusive unisex fragrance named Double Platinum Eau de Parfum.
Coetzee first started out as a designer in 2006 when he won an award for most promising young designer at the age of 19.
Celebrity fashion designer
He then began collaborating with media mogul Bonang Matheba, designing her outfits for red carpet events and award ceremonies. Miss Universe Zozibini Tunzi’s outfit to the State of the Nation Address (SONA) worn to parliament in Cape Town last month was designed by Coetzee.
He has also created pieces for Kourtney Kardashian, Terry Pheto, Lira, Minnie Dlamini, Pabi Moloi and Somizi Mhlongo.
Ode to Rustenburg
The name of the fragrance was picked to pay homage to Coetzee’s home town of Rustenburg in the North West which is surrounded by platinum mines.
Launched in Sandton at retailer Skins Cosmetics on 28 February, the official introduction of the perfume was attended by local stars actress Jessica Nkosi, Idols judge Somizi Mhlongo and his beau, Mohale Motaung, as well as former finance minister Malusi Gigaba’s wife, Norma.
“I wanted a scent to really reflect who I am as a designer. And also to reflect what couture is,” Coetzee told The Sowetan.
Think of Double Platinum as ‘everyday couture’
“I’m known for red carpet gowns and really elaborate clothes, but you can’t really wear those every day, so I created a couture fragrance. So, you can think of the fragrance as a wearable everyday couture. So, particularly handmade very little essence and particle of the perfume comes together so beautifully.”
Reaction to the product has been positive with many commenting that the packaging was enticing. Actresses Buhle Samuels and Larona Moagi also congratulated Coetzee who said the perfume will be sold online and at the retailer in Sandton.
Sarah Langa McKay ‘honoured’ to be face of brand
McKay who is a brand influencer and owns her own online store, Luvant, said she was honoured to be the face of the brand.
“So proud to be the face of @gertjohancoetzee’s new eau de parfum, Double Platinum, fragrance. I know this is like a dream come true for the Gert brand, honoured to have seen this grow from just an idea to a fully well-executed product that represents everything that I stand for: Elegance, presence and sophistication,” she wrote on Instagram.
