Doggone it! Disappearance of well-known dry dog food range poses a risk to SA pets: Image: Adobe Stock
Canine Cuisine has shared information to aid consumers to safely transition their dogs over to their new food, now that their current branded dry dog food may soon be unavailable.
Doggone it! Disappearance of well-known dry dog food range poses a risk to SA pets: Image: Adobe Stock
Premium South African brand steps in to help prevent diet change complications
4 May 2023, Johannesburg, South African premium dog food brand, Canine Cuisine, has launched a cheeky branded content piece that takes aim at Pedigree Dog Food for surreptitiously discontinuing the Pedigree Dry Dog Food range from the South African market.
In the pet food market, competitive advertising is extensively regulated, so competitors can’t directly communicate to South Africans that Pedigree Dry Dog Food is making an exit.
However, this isn’t just a superficial advertising debate, this is a pet wellness issue.
Leading veterinarian Dr. Carra Walters, of Hillcrest Veterinary Hospital says, ‘Unlike human diets, where we are able to immediately substitute one food source for another, pets require a gradual transition from one type of food to another. Changing your pet’s diet too quickly can cause gastrointestinal upset, with symptoms such as vomiting or diarrhoea. This is because the new food may have different ingredients, nutrient levels, or fibre content than what your pet is used to, which can be difficult for their digestive systems and gut microbiomes to adjust to.’
In addition to the online video that encourages dog owners – in need of a new, premium, local dry dog food brand – to switch to an alternative, Canine Cuisine has produced the below infographic to aid consumers to safely transition their dogs over to their new food, now that their current branded dry dog food may soon be unavailable.
Dr. Walters concludes, ‘As per the above information, it’s at least a seven-day process for your dog to safely transition to a new diet, and that’s why I recommend starting this switch as soon as possible, before you complete the remaining quantities of your existing dog food. If you have any concerns, contact your local vet.’
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