Virgil Abloh

Sotheby’s announced on 9 February 2022 that an auction of 200 pairs of the same Louis Vuitton and Nike Air Force 1 sneaker designed by late US designer Virgil Abloh fetched a total of $25 million (R380 million). Image: Philippe Lopez / AFP

Virgil Abloh’s Louis Vuitton Nike sneakers auctioned off for R380 million

200 pairs of Virgil Abloh’s Nike Air Force 1 and Louis Vuitton sneakers fetched R380 million at a recent Sotheby’s auction.

Virgil Abloh

Sotheby’s announced on 9 February 2022 that an auction of 200 pairs of the same Louis Vuitton and Nike Air Force 1 sneaker designed by late US designer Virgil Abloh fetched a total of $25 million (R380 million). Image: Philippe Lopez / AFP

Sotheby’s announced Wednesday that an auction of 200 pairs of the Louis Vuitton and Nike Air Force 1 sneaker created by late US designer Virgil Abloh had fetched a total of $25 million (R380 million).

A spokesman for the auction house told AFP that the most paid for one of the pairs was more than $350,000 (R5.3 million) during the online sale that ran from 26 January to 8 February.

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VIRGIL ABLOH’S SPECIAL EDITION SNEAKERS EXCEED ESTIMATES

The sums greatly exceed the initial estimates of Sotheby’s, which had started the bidding at $2 000 (R30 389) and had predicted they would sell for between $5 000 (R75 974) and $15 000 (R227 923) a pair.

In the end, the sneakers, which ranged in size from five to 18, averaged more than $100 000 (R1.5 million) per shoe. The cheapest sold for just over $75 000 (R1.1 million)

The special edition sneaker, made of calf leather, was originally created for Louis Vuitton’s spring-summer men’s collection for 2022, of which Abloh is the artistic director.

VIRGIL ABLOH MADE THE SNEAKERS TO CELEBRATE NIKE’S AIR FORCE 1

Abloh, a multi-talented DJ, architect and designer died in November at the age of 41 following a private battle with cancer.

A close associate of Kanye West, Abloh was the first Black American to be named creative director of a top French fashion house and brought streetwear and a less elitist approach to the world of luxury.

The brown, white and cream-coloured sneakers boast Nike’s famous swoosh logo plus Louis Vuitton’s recognizable monogram and damier motifs.

They were created to celebrate the 40th anniversary of the Nike Air Force 1, which was designed in 1982.

VIRGIL ABLOH’S SNEAKER AUCTION BROKE RECORDS

The auction, held exclusively online, began just six days after the presentation of Abloh’s last Vuitton collection in Paris in front of an emotional audience that included stars Rihanna, Kanye West and Pharrell Williams.

“From the moment our auction launched, the energy has been electric,” said Brahm Wachter, Sotheby’s head of streetwear and modern collectables, adding that the event “broke the record for the most bids in the opening day of any online sale.”

The market for rare sports shoes is soaring, with sneakers having transformed into major collector’s items that have recently been snatched up for tens of thousands of dollars.

In search of a facelift and new clientele, big names in luxury such as Dior and LVMH have partnered with sports and streetwear brands to create athletic footwear.

According to Sotheby’s, more than 1,200 potential buyers from more than 50 countries participated in the auction. More than half of those who successfully purchased a pair of shoes were under age 40 and collectors in Asia represented 40% of final buyers.

In the history of sneaker sales, however, the most expensive pairs have been worn by sports and hip-hop legends.

Last April, a pair of Nike Air Yeezy 1s worn by Kanye West sold for $1.8 million (R27.3 million) at Sotheby’s. In October, a pair of sneakers worn by NBA superstar Michael Jordan early in his career sold for nearly $1.5 million (R22.8 million).

Proceeds from the Abloh shoe auction will benefit a scholarship fund he set up that supports aspiring designers of Black, African American or African descent.

© Agence France-Presse