PUMA Keeping Score 8 sneakers and crop top

Items from the new 20-piece PUMA collection.

Inside the latest 20-piece PUMA collection: Date, venues, prices and images

PUMA and June Ambrose release first co-branded collaboration, ‘Keeping Score’. Here are the pictures from the 20-piece apparel collection.

PUMA Keeping Score 8 sneakers and crop top

Items from the new 20-piece PUMA collection.

PUMA and creative director June Ambrose have released their first co-branded collaboration, ‘Keeping Score‘. Here are the pictures from the 20-piece apparel collection.

This new 20-piece apparel collection is a celebration of Ambrose’s career and impact within hip hop and fashion, exploring the idea of reflection, and encouraging women to keep score of their wins.

As culture shifts, women on and off the court continue to become more aware of their power, as individuals and in numbers. Since joining the sportswear brand in 2020 as the Creative Director for the Women’s Basketball category, June’s mission has continuously been focused on highlighting and empowering women, knowing life is a team sport and together we play to win.

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The collection will launch in two parts, with the first drop having hit the shelves on 26 January already. The date for the release of the second part of the collection is yet to be announced by the company.

The first drop consists of ten pieces in a rich burgundy and blue colourway. Staying true to the prioritisation of merging fashion and function and drawing inspiration from the early days of her career, the initial product release includes reversible shorts and beanies, a removable mesh jersey sports bra, a balaclava, colour-block leggings, and an oversized hoodie.

PUMA Keeping Score 11 hoodie leggings
The PUMA hoodie, leggings and sneaker from the collection.

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PUMA COLLECTION: KEEPING SCORE

Standout pieces include the Hood Hall of Famer tee and the breakaway maxi to midi skirt. The tee also boasts the phrase, “Calling All Shots,” embracing the notion of feeling powerful when wearing the pieces.

The transformative skirt lends itself to the versatility of styling within the collection. New versions of the classic Ralph Sampson sneaker and design-forward Prevail sneaker will also be released within this drop.

PUMA Keeping Score 6 crop top and sneakers
The new PUMA collection.

As the relationship between the global brand and Ambrose continues to grow, so has the Creative Director’s signature philosophy, “Life is a Sport”. Speaking to the essence of the campaign for the new collection, Ambrose wants to encourage women to, “only compete against the best versions of themselves; our gives are our gets. Let’s make this year count, let the clock begin Keeping Score.”

From the dominance of streetwear and sneaker culture to the influx of hip hop within high fashion, June continues to be a template for all generations of women, reinforcing the importance of celebrating yourself.

Keeping Score 5 sneaker standalone
The sneaker from the new PUMA collection.

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COLLECTION’S SOUTH AFRICAN LAUNCH INFO

As previously stated, the first 10 items of the 20-piece KEEPING SCORE collection dropped on Thursday, 26 January. 

The line is available at PUMA retail stores country wide and on the official PUMA website.

The prices for the wide array of items range between between R1299 and R5499.  

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Keeping Score 9 outfit 2
Fluffy PUMA crop top.
PUMA Keeping Score Runway 1 outfit 1
Baggy tracksuit from the PUMA collection.