Skinny Sbu Socks

Skinny Sbu Socks has partnered with the 64th Grammy Awards as their official sock partner. Images via Twitter @skinnysbu

Skinny Sbu Socks: ‘Glocal’ brand partners with Grammy Awards [photos]

Put a sock in it! South African brand Skinny Sbu Socks has been chosen as the official sock partner of the 64th Grammy Awards.

Skinny Sbu Socks

Skinny Sbu Socks has partnered with the 64th Grammy Awards as their official sock partner. Images via Twitter @skinnysbu

Sbu Ngwenya has come a long way since founding his “glocal” sock brand Skinny Sbu Socks in 2013. Ngwenya is making history as the first African apparel company to partner with the Grammys ahead of the 64th awards ceremony which has unfortunately been “indefinitely postponed” due to the surge of Omicron in the United States.

ALSO READ: Grammys postponed, Sundance to go virtual due to Omicron surge


Speaking to 702 in 2016, Skinny Sbu Socks founder Sibusiso “Skinny Sbu” Ngwenya mentioned that he started his sock business, Skinny Sbu Socks, to finance his dream of being an actor. 

He dropped out of the University of Johannesburg and started adding a markup to socks he would buy for R5. 

“There were three major sock brands in the country when I started out, two of which were from out of the country.”

His brand has evolved from socks to T-shirts, hoodies, bucket hats, onesies and pants. Skinny Sbu Socks has received the stamp of approval from South African celebrities, such as DJ Sbu and Somizi Mhlongo. Ngwenya has also gifted President Cyril Ramaphosa a pair of his colourful socks.


Sbu Ngwenya shared his excitement with The South African about being chosen as the official sock partner of the 2022 Grammy Awards.

Ngwenya’s Skinny Sbu Socks will be a part of the Grammy Awards gift bag that will be handed to the nominees, awards presenters and performers at the event.

“I’m excited about this partnership as it fits in perfectly with our efforts of building a ‘glocal’ brand. In other words, having a global appeal while remaining relevant to our local customer.”

Sbu Ngwenya

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South Africa will be out in full force at the Grammy Awards as two of our own talented musicians have scored themselves Grammy nominations.

Award-winning South African-born comedian and The Daily Show host Trevor Noah will be hosting the awards ceremony for the second time in a row. 

DJ Black Coffee has secured his first-ever Grammy nomination in the Best Dance/Electronic Album category for his album Subconsciously

South African flautist Wouter Kellerman is nominated for the third time. He is nominated for Best New Age Album for his collaboration with David Arkenstone on Pangea.

The Grammy Awards were scheduled for 31 January 2022 but have since been postponed due to COVID-19.

ALSO READ: 2022 Grammy Awards: Here are all the nominees!