Beyoncé and daughters Blue and Rumi star in Halls of Ivy campaign
Image via screenshot: Youtube/ IvyPark
Next top model: Beyoncé and daughters shine in new Ivy Park ad [video]
The queen and her protégés: Beyoncé and her daughters star in the ad campaign for Ivy Park X Adidas’ new collection called ‘Halls of Ivy’.
Beyoncé and daughters Blue and Rumi star in Halls of Ivy campaign
Image via screenshot: Youtube/ IvyPark
Beyoncé has dropped a new Adidas x IVY PARK collection and it’s full of star-power!
The singer unveiled her fifth collaborative collaboration called “Halls of Ivy” this week. And besides the fashion, the video is packed with plenty celebrity personalities.
The star’s two daughters; Blue Ivy and Rumi feature in the clip and even the trio even strike a pose wearing mommy and me matching sets
BEYONCE RELEASES HALLS OF IVY COLLECTION
According to Beyoncé, Halls of Ivy is defined as a “figurative space that is somewhere between where you are now, and where you aspire to be. Described by some as a club, others as a collective. Halls of Ivy is a boundless, unconfined place where everyone is welcome.”
Beyoncé further claims that the new collection will “unite all people, regardless of background, color or creed, while celebrating each individual’s creativity”.
Beyoncé
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The adult collection includes 89 clothing pieces, 11 accessories, and four footwear styles, with prices ranging from $45 (R712) to $600 (R9 500).
For the kids, there are 34 apparel pieces for kids. Sizes for kids range from 2T-XL for the fashion and foundation pieces and 5T-XL for activewear.
The range will be available for 24 hours on the official Adidas website on 9 December 2021 before being released globally the following day.
CELEBRITY FEATURES
Apart from Beyoncé, Blue Ivy and Rumi Carter, the Halls of Ivy college-themed ad campaign also stars NBA players James Harden and Jalen Green.
Then there are other familiar faces; Reese Witherspoon and Ryan Philippe’s two eldest children Ava and Deacon also make an appearance as does Kobe and Vanessa Bryant’s firstborn daughter Natalia.
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