Adidas Gucci umbrella

The R20 000 worth umbrella from the Adidas X Gucci collection.
Photo: Gucci

Adidas X Gucci selling R20 000 umbrella for ‘decorative use’

Would you buy a R20 000 umbrella that is not waterproof? Well Gucci X Adidas are dropping one in their upcoming collection.

Adidas Gucci umbrella

The R20 000 worth umbrella from the Adidas X Gucci collection.
Photo: Gucci

The upcoming Adidas X Gucci collaboration includes a $1,290 (roughly R20 000) umbrella that is not waterproof and is meant to be used for decorative purposes. 

According to international media, Gucci and Adidas have received backlash for this umbrella in countries like China where it is said that it is ridiculously priced. 


The product details do specify that this item is not waterproof and is meant for sun protection or decorative use.

The umbrella features a G-shaped handle and a print design combining the logos of both brands.

In China the umbrella reportedly costs 11,000 yuan (more than R26,000).  Many have taken to social media to express their dismay at the price tag of this luxury item.

It is not yet clear whether the luxury item will be sold in South Africa as well. The Gucci X Adidas collection is expected to be released on 7 June 2022. 


In February this year, Adidas shared an image of over a dozen women’s breasts in different shapes and sizes. Their intention was to advertise their new wide range of sports bras for women of all body types.

They said in their ad campaign: “Breasts of all shapes and sizes deserve support and comfort tailored to them. Which is why our new sports bra range contains 43 styles, so everyone can find the right sports bra for them.

“We’ve re-engineered our entire portfolio available in 72 sizes, catering to more bodies and workouts than ever before. Women’s bodies and breasts come in many sizes, and there are endless ways in which they move during exercise. There really is no ‘one size fits all’ when it comes to bras.”

The Adidas ad that has since been banned. Photo: Twitter/@adidas

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