Anele Mdoda says she and The Breakfast Club started the hype around Prime drinks. Images via Instagram/Twitter: @zinathu/@checkers

Anele Mdoda says she and The Breakfast Club started the hype around Prime drinks. Images via Instagram/Twitter: @zinathu/@checkers

Anele Mdoda takes credit for SA’s Prime hydration drink craze

‘No one was talking about it till we did. No one,’ wrote Anele who says that she started the hype around Prime energy and hydration drinks.

Anele Mdoda says she and The Breakfast Club started the hype around Prime drinks. Images via Instagram/Twitter: @zinathu/@checkers

Anele Mdoda says she and The Breakfast Club started the hype around Prime drinks. Images via Instagram/Twitter: @zinathu/@checkers

Last month, South African media personality Anele Mdoda took to her Twitter page to ask about the prices of Prime energy and hydration drinks. Not long afterwards, many South Africans were buzzing about the drink which costs up to R500 at certain stores. Capitalising on the hype, Checkers announced that they would be selling the pricey drink at just under R50 a bottle.

And now Anele is taking credit for creating a hype around the energy drink on Twitter — while some are saying that the drink was popular before she got involved.

ALSO READ: Dr warns about dangers of energy drinks as Prime price drops

Anele Mdoda and her tweets about Prime energy and hydration drinks undoubtedly played a role in its popularity here in SA but is she solely responsible for all of the hype?

She certainly seems to think so and agreed with a Twitter user who wrote that SA is only buzzing about Prime drinks because of Anele and the 947 Breakfast Club.

PRIME Anele Mdoda
Anele Mdoda says she helped create hype around Prime drinks. Image via Instagram @zintathu

ALSO READ: Prime drinks: What’s the big fuss – and why does it cost a fortune?

“Because ke if we are being fair, no one was talking about it till we did. No one,” responded Anele after the Tweep wrote:

“After all is done and said,This Prime energy drink just show you how much power
@Anele and the club breakfast show have. Wow.”

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Most of Mzansi begs to differ

It appears not everyone in SA thinks that Anele is the reason why the drink is so popular now.

Many Tweeps claim that the drink was already popular on TikTok and among teens and would’ve probably been just as famous without Anele’s help.

“TBH it was still going to be popular even if Anele did not talk about it, the kids are buying it because of KSI and Logan Paul,” wrote one person.

ALSO READ: ‘We can finally be cool’: Parents praise Checkers for R40 Prime