Swizz Beatz and Elon Musk. Image: Instagram via @therealswizzz

Swizz Beatz and Elon Musk. Image: Instagram via @therealswizzz

Swizz Beatz faces backlash over Elon Musk partnership

Swizz Beatz has stirred controversy by partnering with Elon Musk’s X platform to revive ‘Verzuz,’ sparking backlash from fans.

Swizz Beatz and Elon Musk. Image: Instagram via @therealswizzz

Swizz Beatz and Elon Musk. Image: Instagram via @therealswizzz

Swizz Beatz has found himself embroiled in controversy following his partnership with Elon Musk’s X platform. This resulted in backlash from fans and accusations of betrayal.


The producer, alongside Timbaland, recently announced a deal to bring back their celebrated music battle series Verzuz. They will launch Verzuz exclusively through X.

This move sparked criticism due to Musk’s contentious views on race and his handling of X’s policies.

Critics argue that Musk has shown insensitivity towards racial issues, according to Atlanta Blackstar.

They cited his dismissive remarks on racism and his controversial decisions regarding hate speech policies on X.


This backlash intensified as the announcement coincided with Juneteenth.

This is a day that commemorates the emancipation of enslaved African Americans.

The news further exacerbated feelings of betrayal among fans, according to BET.

Responding to the uproar on social media, Swizz Beatz defended the partnership.

He pointed out that Verzuz has been on the X platform since the beginning highlighting their ownership and creative control over the show.


Despite attempts to justify the decision, fans expressed disappointment.

Some accused Swizz Beatz and Timbaland of prioritising financial gain over community values.

In his Instagram comments, Swizz Beatz addressed critics, according to The Source.

He emphasised their long-standing presence on X and dismissed claims of selling out.

He urged fans to consider their ownership of Verzuz and their strategic vision.


Swizz Beatz and Timbaland co-founded the celebrated online music battle series Verzuz.

These two are renowned producers in the hip-hop and R&B industry.

It was launched during the pandemic as a virtual platform for legendary artists to showcase their hits in friendly competition.

Verzuz quickly became a cultural phenomenon, attracting millions of viewers worldwide.

With its revival now exclusive to Elon Musk’s X platform, Verzuz aims to expand its audience reach to over 550 million viewers globally.

It promises a continuation of epic showdowns and memorable musical moments.


Swizz Beatz further clarified his decision to expand the show’s reach through the controversial partnership.

However, the controversy continues to simmer.

Fans and commentators question the duo’s alignment with a figure like Musk. Musk is known for his polarising stances and the divisive impact of his platform policies.

The community remains divided over whether the move represents a strategic business decision or a disregard for the cultural values Verzuz originally embodied.

Ultimately, Swizz Beatz and Timbaland face a challenging road ahead as they move through the fallout from their alliance with Musk’s X. It balances their entrepreneurial ambitions with the expectations and values of their fan base.