Going green: Travis Scott lights up his own cannabis brand

Sicko Mode hitmaker Travis Scott has partnered with pot professionals at Connected Cannabis to launch Cactus Farms, a play on the name of the record label the rapper founded in 2017.

Scott product as good as ‘sipping a fine wine’

The first product from the new brand, which was hand selected by Scott, is described as an indica-style hybrid strain which features a “dense, purple bud structure that smokes with the same experience as sipping a fine wine,” according to company officials.

This joins a growing list of brand partnerships established by Scott, including McDonalds and Playstation.

Travis Scott joining Jay-Z and Wiz Khalifa in cannabis business

Cactus Farms is only currently available in California and Arizona, where the drug is recreationally legal.

Connected Cannabis, a California-based company established in 2009, is rapidly becoming a leader in the industry after acquiring medical cannabis company Alien Labs earlier this year for $30 million (R434 billion). The company also focuses on technology to improve growing techniques, a big selling point in the rapidly growing industry.

Travis is the latest rapper to move into the cannabis industry. JAY-Z, Snoop Dogg, and Wiz Khalifa are just some of the big names to boast their own pot products this year alone.

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Also read: Travis Scott meets Dior in Paris: 2022 men’s collection to be ‘un-rapped’