Justin Bieber

Justin Bieber Image via Twitter @justinbieber

Just peachy: Justin Bieber is now selling weed in California!

Justin Bieber teamed up with California-based marijuana company Palms on a weed venture. Together they hope to inspire people about mental health and cannabis consumption.

Justin Bieber

Justin Bieber Image via Twitter @justinbieber

It seems Justin Bieber really does have his peaches in Georgia and gets his weed from California, or in this case, sells…

The Biebs is working with the premium pre-rolls company Palms to celebrate his song Peaches, featuring Giveon and Daniel Ceaser. The use of recreational marijuana is legal in the state of California for anyone over 21.

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Speaking to Vogue, the Canadian musician notes that weed is something people used to make him feel bad for enjoying.

“But I’ve now found a place in my life for weed products that have been beneficial in my human experience,” he added. 

Palms co-founder Noah Annes, said: “With Justin’s help shining the spotlight on these important topics, we hope to inspire others to talk more freely about both mental health and cannabis consumption.”

In a YouTube documentary series, titled Justin Bieber: Seasons, the 27-year-old singer noted that he felt the pressures of stardom at a young age which contributed to his mental health challenges.

He also admitted to having experimented with other drugs, such as MDMA.


Palms notes on their website that they are excited to introduce a “high-end” line of indoor pre-rolls in collaboration with Justin Bieber. The limited-edition pack comes with seven pre-rolled joints and a custom Peaches-branded lighter. The collaboration is titled “Peaches Pre-Rolls by Palms”.

The Yummy singer said he has always been a fan of Palms and their approach in making cannabis approachable.

“I wanted to make sure that I was doing something with them that felt genuine and Peaches felt like a good place to start.”

Bieber is also using the venture to support non-profit organisations Veterans Walk and Talk that advocates for the outdoors, psychedelic therapy and cannabis and the Last Prisoner Project that dedicates its work to criminal justice reform of cannabis convictions.

The pack of pre-rolled joints is selling for $32 (R484.81).

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As has been the case with artists worldwide, Bieber’s musical career has also been affected by COVID-19.

He played his first concert in three years on New Year’s Eve 2020 and his new documentary, Our World, gives fans an inside look into the preparations for the concert and also dives into his life as a married man.

Besides Bieber himself, Our World will feature his wife, Hailey Bieber, his manager Scooter Braun and actor Rory Kramer.

Our World is set to be released on 8 October on Amazon Prime Video.