Candice Swanepoel takes ‘the m

Candice Swanepoel takes ‘the most influential Instagram lingerie model’ crown

29-year-old bombshell, Candice Swanepoel has been named the most influential Instagram lingerie model. Find out how much she makes for each post!

Candice Swanepoel takes ‘the m

SA’s very own Victoria’s Secret model, Candice Swanepoel has been named the most influential Instagram lingerie model.

According to research done by underwear brand Bluebella, the 29-year-old receives an average of 300 000 likes per post, generating a whopping R 861 000 ($70 000) for each one.

She’s managed to knock out the competition which includes other models such as Rosie Huntington-Whiteley, Alexis Ren and Dita Von Teese.

According to Toggle, 21-year-old Sports Illustrated model Alexis Ren, took second place with 11.7 million followers on Instagram, narrowly ahead of 31-year-old Ana Cheri Abigail Ratchford (25) with 8.2 million followers, while Rosie Huntington-Whiteley was the highest placed British star on the list, taking fifth spot and boasting an average of 80,000 likes for her posts.

Bluebella chief executive Emily Bendell said: “In the past two years lingerie influencers have really blown up and are commanding huge fees for posts.

“Lingerie is a very specialist market but they are now starting to have millions of followers around the world.

“What is most important is not their number of followers but the level of engagement they get with each post. That shows their real influence and is the key element in driving sales.”

The brand also put her on the cover of its coveted swimsuit catalogue a few weeks later. Candice started modelling for Victoria’s Secret in 2010 and was among the top three highest-paid models for the brand in 2017.  In fact, she’s made the list of top earners on the Victoria’s Secret runway four times in the past ten years!

According to Business Insider, Victoria’s Secret was so serious about promoting Swanepoel that she was the only Angel to get her own feature during the airing of the 2012 Fashion Show. The brand ran a biography about her.

The blonde beauty welcomed her first child in October 2016 with partner Hermann Nicoli, and is currently pregnant with her second child.

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Amor verdadeiro ?

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@voguebrasil ? @mertalas @macpiggott

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Also read: The top 10 most-liked Instagram posts of 2017