Twitter slammed for placing ads near child pornographic accounts. Image via Unsplash

Twitter slammed for placing ads near child pornographic accounts

More than 30 advertisers that appeared on the profile pages of Twitter accounts peddling links to the exploitative material.


Twitter slammed for placing ads near child pornographic accounts. Image via Unsplash

Twitter has come under fire for placing advertisements alongside tweets promoting child pornography.

According to Reuters on Thursday 29 September, brands such as Coca-Cola, Mazda, Forbes, Walt Disney Co were some of the companies that appeared on more than 500 twitter accounts accused of promoting links to pornography.

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The publication reports that Ghost Data identified the more than 500 accounts that openly shared or requested child sexual abuse material over a 20-day period this month. Twitter failed to remove more than 70% of the accounts during the study period, according to the group.

As a result, big advertisers such as Mazda, Forbes, PBS Kids and Dyson have pulled their marketing campaigns or withdrew their ads from sections of the social media app.

In a report by Gizmodo a Twitter spokesperson said they are investigating the matter and have suspended all the accounts involved.

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“Twitter needs to fix this problem ASAP, and until they do, we are going to cease any further paid activity on Twitter,” said a spokesperson for Forbes.

A Disney spokesperson called the content “reprehensible” and said they are “doubling-down on our efforts to ensure that the digital platforms on which we advertise, and the media buyers we use, strengthen their efforts to prevent such errors from recurring.”

While a spokesperson for Coca-Cola, which had a promoted tweet appear on an account tracked by the researchers, said it did not condone the material being associated with its brand and said “any breach of these standards is unacceptable and taken very seriously.”

Al Jazeera reported that Twitter removed more than one million accounts in 2021 for sharing child exploitative material.