Play Your Part

Image supplied by Brand South Africa

Brand South Africa Play Your Part ambassadors empower learners in Cape Town

(Partner Content) Brand South Africa, the official marketing agency of the country, together with Play Your Part Ambassadors, Goliath and Goliath, returned to Cape Town in February to empower local learners to become active in their communities to make a difference in the lives of those around them.

Play Your Part

Image supplied by Brand South Africa

Since 2018, comedians and entrepreneurs, Donovan, Jason and Nicholas Goliath, have been running Play Your Part masterclasses for high school learners, on how to contribute to a brighter future for their communities, their country and how this builds a positive Nation Brand.

The masterclass, called, ‘Play Your Part, turn your ideas into currency’, is part of the Brand South Africa, ‘Play Your Part’ programme that seeks to inspire, empower and celebrate active citizenship in the nation. Through the programme, Brand South Africa has managed to work toward uplifting youth in various societies which will yield the highest returns in the quest for socio-economic development in our country.

This week the comedic trio were hosted at Sophumelela High School in Mitchell’s Plain together with learners from Pakama Secondary School and Zisukanya High School.

“Regardless of where they are in the country, or who they are talking to or entertaining, the Goliaths connect with all South Africans,” says Brand South Africa Acting CMO: Sithembile Ntombela.

“The stories we hear from the learners we chat to show the ongoing need to have these kind of engagements,” continues Ntombela, “and what we heard today is no exception.”

More about Play Your Part

Play Your Part is a nationwide programme created to inspire, empower and celebrate active citizenship in South Africa. It aims to lift the spirit of our nation by inspiring all South Africans to contribute to positive change, become involved and start doing. A nation of people who care deeply for one another and the environment in which they live is good for everyone.

Play Your Part is aimed at all South Africans – from corporates and individuals, NGOs and government, churches and schools, from the young to the not-so-young. It aims to encourage South Africans to use some of their time, money, skills or goods to contribute to a better future for all. For more information on Play Your Part, log on to www.playyourpart.co.za.