Babes Wodumo

Gqom Queen, Babes Wodumo concert was a flop because there were no sponsors. Image via Instagram @babes_wodumo.

‘No sponsors’: Inside Babes Wodumo’s disastrous ‘A Night In Concert’

Sources claim that Babes Wodumo’s ‘A Night In Concert’ flopped because it wasn’t highly marketed and there were no sponsors.

Babes Wodumo

Gqom Queen, Babes Wodumo concert was a flop because there were no sponsors. Image via Instagram @babes_wodumo.

Gqom queen, Babes Wodumo’s highly anticipated concert, A Night In Concert, that was set to take place last Friday (3 December) was a huge flop.   

Sources close to the artist have revealed that the show did not take place because it was not highly marketed, and it was struggling financially.  


The Durban-based artist announced on her Instagram account in October that she was ready to take the stage at her first concert after the birth of her baby, Sponge Wodumo.   

Her concert was set to take place at the Durban Amphitheatre in North Beath KwaZulu-Natal (KZN) last Friday.    

She told SunBuzz at the time that she was excited because this was the first time, she got to host her own show.   

The award-winning artist also added that it’s important for her to reconnect with people who love her music.   

“I cannot wait to get onto that stage and perform for my fans.”

“This is an event that I want to mark as the festive season’s party starter in KZN.”  

Her manager, Keke Mokoena told Daily Sun that the concert was postponed due to the new COVID-19 variant.   

“We were advised to postpone it to a later stage because of the new variant, that is spreading.”  


Sources have however informed the publication that the show was never to be a success because it lacked sponsors and a marketing strategy.   

“It was not highly marketed. Only a few people knew about it.”

“Even on social media, the effort was not done, which is why it didn’t happen.”  

The source added that promoters were too focused on Mampitsha’s EP, Diego, and his EP was released on the same date of the show.   

A second source claimed that the show was never going to be a success because it was struggling financially.   

The mole added that organisers had a tight budget and there were no sponsors and the concert had to be postponed since Babes wanted it to be big. 

Also read: Going international? Babes Wodumo announces upcoming track with Diplo