Black Coffee Nota

Nota Baloyi mocked Black Coffee in a short Twitter rant. Image via Getty Images Photographer: Donna Ward

‘I was ready’: Black Coffee recalls backlash for Grammy-winning album

Black Coffee says he received backlash from South Africa about his Grammy-winning album, ‘Subconsciously’ sounding too ‘international’.

Black Coffee Nota

Nota Baloyi mocked Black Coffee in a short Twitter rant. Image via Getty Images Photographer: Donna Ward

Black Coffee received a hero’s welcome at OR Tambo International Airport in Johannesburg on Tuesday 5 April, following his Best Dance/Electronic Album win at the Grammy Awards. While addressing the crowd, the star DJ shared that shortly after releasing his Grammy-winning album, Subconsciously, he received backlash from South Africans about his album sounding “too international”. 

ALSO READ: ‘You anchor me’: Black Coffee dedicates Grammy win to his children


Black Coffee released his album, Subconsciously, in February 2021. The 12-track album features the very best in the music industry including Pharrell, David Guetta, Diplo, Sabrina Claudio and local musos Msaki, Sun-El Musician, Una Rams and Tellaman. 

Before the album was officially released, the 46-year-old DJ had already achieved more than 100 million streams. At the time, nine tracks from the album had already been released. 

His track Never Gonna Forget You, received the thumbs up from Springbok captain Siya Kolisi and his wife Rachel. 



Upon arriving at OR Tambo on 5 April, Black Coffee said a few words about his Grammy win and his star-studded album. He shared that he was “very intentional” about the end goal for Subconsciously

“I received so much backlash from locals about how international the album sounded, which was something I was ready for, but I knew I wanted to sound that way and going back to filling your cup first,” said Black Coffee as per TshisaLive

“I knew I was happy with the album without anyone telling me otherwise.”

The We Come Again hitmaker said he didn’t care about the backlash. 

“I don’t make music for one person. I make music for all kinds of people and getting the nomination was the first tick and even better than it was in global recognition with the people doing what I’m doing globally.”

ALSO READ: Black Coffee’s Grammy win sparks debate amongst Zulu & Xhosa people


Msaki, who also featured on Subconsciously, took to Twitter on Monday 4 April to congratulate Black Coffee on his Grammy win. 

“It’s actually science that this much patience and dedication gets rewarded. But it’s also magic to witness it. This one is for the soul of the song. May the ear for it never leave you Sir!”

Una Rams, who has vocals on Flava, wrote: “Thank you for healing souls across the planet and taking me with on this journey, you’ve made it a point to mention my name at key moments over the last five years and I’m beyond grateful.”