Lesbians from Ukraine have been fleeing to Poland. Image via Getty Images
Local brands celebrate SA Pride Month with limited edition items [photos]
Galaxy & Co and Europa Art have created limited edition products in celebration of Pride Month that highlight equality and self-expression.
Lesbians from Ukraine have been fleeing to Poland. Image via Getty Images
Pride Month in South Africa is an opportunity to celebrate and learn more about the LGBTQI+ community. Pride Month is also a time where local brands can make an impact in the community by increasing visibility. The spotlight is on two South African brands who are celebrating Pride Month boldly and creatively.
ALSO READ: It’s SA Pride Month: Thami Dish raises the flag on Constitutional Hill [watch]
WHY IS IT IMPORTANT FOR BRANDS TO CELEBRATE PRIDE MONTH?
Pride Month is a moment where South African brands should come together to celebrate how far the LGBTQI+ community has come. It is important for local brands to celebrate Pride Month for several reasons.
South Africa was the first country in the world to prohibit unfair discrimination on the grounds of sexual orientation. We are also the first country in Africa to legalise same-sex marriage. Although South Africa has come far, many LGBTQI+ people across the country are still discriminated against and visibility is important.
Shaun Frazao writes: “Regardless of whether some brands are simply jumping at the opportunity to commercialise this month, we have to remember that 10 years ago, it would’ve been financial death for any brand to do so. That’s progress, whether you agree with it or not.”
GALAXY & CO PARTNER WITH THE TRIANGLE PROJECT
One of South Africa’s most popular jewellery brands, Galaxy & Co has partnered with the Triangle Project, a non-profit human rights organisation that offers professional services to ensure the full realisation of constitutional and human rights for LGBTQI+ people. The Triangle Project’s main services are counselling, sexual health clinical care, support groups and a helpline.
Galaxy & Co launched a limited edition tote bag with their logo printed in rainbow colours. All the proceeds from the tote bag will be going towards the Triangle Project. Speaking to IOL, The Fashion Group’s Jewellery Marketing Manager Naeema Cassimjee says ‘your style, your way’ goes beyond jewellery curation.
“It is for that reason that we have chosen to lend our support to The Triangle Project to assist with their pioneering work within the LGBTQI+ community, and pave the way towards absolute equality and authentic self-expression.”
ALSO READ: SA Pride Month: The meaning behind these eight LGBTQI+ flags [photos]
EUROPA ART’S NEW RANGE OF COLOURFUL SHOES
Luxury shoe brand, Europa Art has released a new shoe range for Pride Month. The Spring/Summer collection consists of sneakers, heels and sandals for both men and women.
Europa Art’s Group Director and Fashion Buyer Melina Lambrakis, says the brand is committed to driving social change and building a more equitable and inclusive society.
“Over the years, we’ve had the privilege of working with a diverse group of creatives, stylists, artists, designers, employees, customers and industry leaders who inspire us every day.” This beautiful, colourful campaign is dedicated to them.”
