tough time

The three media personalities are having a little fun with ‘Tough Time Never Last’. Image: Supplied

Watch: The Kiffness, Max Hurrell in the mix with ‘Tough Time Never Last’

The Kiffness is at it again with a new parody clip in which he is joined by Max Hurrell for a Dem Demi remix.

tough time

The three media personalities are having a little fun with ‘Tough Time Never Last’. Image: Supplied

It’s the crossover you didn’t know you needed as the three popular South African media personalities release their hilarious combo parody video.

The clip centres on a 2019 viral video, titled Tough Time Never Last, by self-help guru Demi Demi — a mantra many South Africans will be clinging to as they continue to grapple with the COVID-19 pandemic.

Tough Time Never Last‘ was released by the motivational speaker, aka Baba Musia, but The Kiffness — real name David Scott — and Max Hurrell have now taken it one step further.

How Max Hurrell, The Kiffness helped SA cope

Hurrell was also the artist behind Zol, in which he used a snippet from Cooperative Governance and Traditional Affairs (Cogta) Minister Dr Nkosazana Dlamini Zuma’s speech regarding the hugely contentious banning of cigarettes during the lockdown.

Zol has had more than a million views on YouTube, though The Kiffness is also no stranger to creating parodies that have kept South Africans entertained during the difficult lockdown months.

Julius Malema (inspired by Master KG’s viral song, Jerusalema) and Sweet Corona, based on Neil Diamond’s iconic song, are just a few that have endeared him to South Africans.

New collab starts out as ‘diss track’

In the three personalities’ latest collaboration, the two music producers — Scott and Hurrell — lightheartedly go back-and-forth in what could be described as a “diss track”.

Scott says Hurrell hasn’t released any good music since Zol, while Hurrell chirps: “Why don’t you write another parody because that is all you can do”.

The artists continue dissing each other until they are interrupted by Demi Demi, who quips: “Remember what Demi Demi said: Tough time never last”.

The two then decide to “join forces” by remixing Demi Demi’s catchy statement into an unexpected and upbeat house-genre backing track.

Watch the YouTube video here: 

Also read: Watch: The Kiffness puts his own spin on ‘Loslappie’ and

Watch: Max Hurrell ‘remixes’ Cele’s ‘where did you get the cigarette?’