Image: stock image via Unsplash.
Music streaming app Spotify launches new Blend playlists
Spotify have a new playlist feature called Spotify Blends which merges the music you listen to with the tracks most loved by your friends.
Image: stock image via Unsplash.
Spotify have launched a new playlist feature called Spotify Blends. The music streaming giant already curates playlists known as Daily Mixes which are based on a user’s specific tastes, but they are now set to roll out a new type of specially curated playlist that will merge the music you listen to with the tracks most loved by your friends.
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HOW THE SPOTIFY BLEND FEATURE WORKS
Spotify Blend has been in beta testing since June and began officially rolling out to all users on Tuesday 31 August. The feature will allow users to choose friends to “blend” their musical tastes with, and will then construct personalised playlists based on the songs that make up both users’ favourites.
When two users create a blended playlist, they’ll also receive what’s known as a “taste match score”, which will grade how similar or unique their listening preferences are, as compared with those of their other friends.
SHARING YOUR BLEND PLAYLISTS
People will also be able to share the data stories produced by Blend playlists on social media channels to show everyone their results.
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On mobile, users can access the feature by navigating over to the Made For You hub and tapping Invite to send an invitation to connect to any friend with a Spotify free or premium account.
When that friend accepts the invite, Spotify will then create a blended playlist made up of tracks both friends will love, as well as additional recommendations that take their shared listening preferences and tastes into account.
According to Spotify, premium users will also be able to easily tell which friend contributed which songs, since those playlists will list which user’s listening preferences inspired the song selection.
