In April 2021, Jerusalema hitmaker Master KG, and the soul-stirring Ndlovu Youth Choir, performed live from Robben Island for the Africa Rising global live stream and the Live Love non-profit in aid of #FeedOurCrew and Bridges For Music.
The event was organised as COVID-19 has had a devastating impact on the live events community and those behind the scenes that are a big part of concerts, theatres and live productions.
The performance was live streamed globally for free, breaking Africa streaming records with over one million views to date on Facebook.
Ryan Christian, show director of Africa Rising said that it was a privilege to work again.
“The last event of this magnitude was in February 2020, pre lockdown. I could not think of a better way to emerge from our hiatus and kick off our industry than be part of an event with this calibre of talent. We can’t wait to showcase Africa Rising to the rest of the continent, and bring the work of African artists to life in iconic Africa spaces. Most importantly, it is an honour to bring event crew back to work.”
That said, Africa Rising will be doing a series of uniquely produced experiences set in iconic locations in Africa.
In the build-up, audiences had the opportunity to win an exclusive VIP experience at the event on Robben Island by making an online donation of at least R30, benefiting the music and live events industry, and charities in sustainability, education and conservation. The best part is that their donations will continue to assist in making life better for a community in crisis. The public can still donate and support the industry which is in peril.
Africa Rising managed to raise R50 000 in food vouchers which will be handed over to #FeedOurCrew and Bridges For Music to help live events professionals struggling to make ends meet in light of the nationwide event restrictions. In addition, their partner African Grower built six vegetable gardens for the Ndlovu Care Group in Limpopo.
“We would like to thank our friends at Africa Rising for remembering the plight of live event Freelancers across South Africa and we wish them well on their amazing Africa Rising events that help us all in these times!’, says Kagiso Moima Wa Masimini, a #FeedOurCrew recipient.