Image via Instagram/@Jashmirsa
New Jashmir video #MyMaSeKind gets five million TikTok views
South African producer and DJ Jashmir wins 031 award and goes viral with his new dance challenge on TikTok.
Image via Instagram/@Jashmirsa
There is no stopping KwaZulu-Natal producer and DJ Jashmir who has created another viral challenge and scooped a regional talent award.
The 21-year-old is known for his viral remixes on the video-sharing platform and now he has done it again.
His #MyMaSeKind challenge hit more than five million views on TikTok this week.
His creativity has made him a popular name on the South African TikTok scene and as one of TikTok’s music content creators, Jashmir helps to create local dance trends. He has earned the verified badge and has 18 500 followers.
Jashmir wins producer award
In July, Jashmir won his first award at South Africa’s The City Awards. This is a chain of award shows across the country which celebrates regional entertainment-industry achievements.
Jashmir won 031 Producer of the Year in the Durban division. The nomination and win were a combination of his recent achievements, as well as votes, with fan able to vote from February onwards.
“Winning 031 Producer of the Year felt great!” he said this week.
“After winning, so many doors have opened with major deals and upcoming advert campaigns with some big South African brands.”
The #MyMaSeKind challenge
The #MyMaSeKind challenge officially launched at the end of July and had already hit 4.5-million views in the first week of August.
This challenge is both a meme challenge where users have been using the line “Ma Se Kind”, and a dance challenge where users dance to the song.
In the week starting 17 August the challenge was on 5.4 million views and it is clear that South Africa is loving it.
“This was a random video I found on TikTok with a few ladies singing the classic Ma Se Kind by DJ Cleo,” the DJ said.
“I took that video and made it into a meme remix which became a dance trend with more than 7 000 videos on the #MyMaSeKind challenge.”
Jashmir’s remix
The song made its way to the Apple music dance charts, debuting at 113, and made the Apple TikTok Famous Songs playlist.
The trend has been growing daily as South Africans can identify with and relate to it. The genre is mid-tempo bass house paired with a groovy bounce to get you up and dancing.
Jashmir is passionate about making music and content producing, and intends on further growing in the entertainment industry.
Jashmir also created the AmaiPhone challenge which has had 11.4-million views to date after going viral in early July.
That remix entered the iTunes top 100 at 13 and stayed in the Top 100 for over a month. Read more about the #AmaiPhone challenge here.
