The Ultimate List of 7 Native Ad Platforms for Publishers in 2022. Image credit: AdobeStock
The Ultimate List of 7 Native Ad Platforms for Publishers in 2022. Image credit: AdobeStock
Native ads are becoming more popular among marketers. They are more likely to attract user attention than other adverts and can do so without diminishing the quality of the user experience. Research indicates that native ads can have a click-through rate that is almost 9 times higher than you get from run-of-the-mill display ads.
A native ad platform, then, is more likely to bring you high quality traffic and generate quality leads for publishers in 2022.
Native advertising is designed to match the content on a website or blog to seamlessly blend in with existing content. For example, a paid video ad you see when using the YouTube app is a form of mobile native advertisement. These adverts are designed to match and fit in with the layout of a website too, so on the YouTube app, native ads may appear in your recommended video feed.
Native advertising platforms allow both publishers and advertisers to reach their goals and make money by matching adverts with web content. This helps platforms serve non-intrusive adverts and ensure content discovery without spoiling the quality of the user experience.
Native ads are created using various metadata elements, such as a thumbnail, headline, content URL, alt text, and more.
They work like this:
This happens in the space of an instant. Native ads are a far more targeted response to users in real-time, leading to both increased engagement and increased conversions.
A native advertising platform is akin to other advertising platforms save for the fact it serves native ads. Native ads are designed to blend seamlessly with the content of a website or blog and are placed using advanced advertising technology.
In a hurry? Here’s a quick rundown of our ultimate list for you.
|Rank||Native Ad Platform||Summary|
|1||CodeFuel||A holistic solution that lets publishers leverage search, ads, and news monetization to enhance user experience and increase online income.|
|2||Outbrain||A platform that provides good reach and helps promote brand awareness by accepting only clean content.|
|3||TripleLift||This platform provides customers with dedicated account mangers to help publishers run ad campaigns and drive revenue.|
|4||Earnify||A leading native ad platform that works on a CPA model and has competitive rates.|
|5||Nativo||Nativo allows publishers to use a click-in format to seamlessly blend ads in with the layout of websites to enhance user experience.|
|6||Yahoo Gemini||Offers a wide range of ad formats to help publishers maximize their online earnings.|
|7||Redirct.com||Publishers can use multiple the fantastic landing page designs for easy integration of native ads with existing content.|
CodeFuel is a fantastic platform for native advertising. Publishers can increase audience engagement to drive up revenue. You can use the search mediation technology to optimize your traffic and improve your conversion rates.
Publishers who want to scale up their business can use CodeFuel to monetize all aspects of their digital domains from browser extensions to websites.
You can get access to the CodeFuel HUB to optimize and gauge your campaign’s performance.
App monetization – helps monetize white-listed search engines, browser extensions, desktop, and mobile apps more.
Website monetization – CodeFuel provides publishers with a way monetize their sites with product ads, shopping ads, text ads and news feeds. These are designed to engage your audience and increase click-through-rate and conversion rate.
Search mediation – This service is fantastic for media buyers who need to maximise the amount of revenue they make from each visitor. CodeFuel offers fantastic flexibility and buyers get optimized landing pages to improve conversion rates.
Outbrain is a well-known, large ad network. It is popular among those who want to place podcasts, blogs, articles, and videos on sites that have huge audiences. Outbrain is considered a good option because of the company policy to publish only clean content which often serves to boost brand image and awareness.
TripleLift is an advertising platform for native ads that allows publishers to monetize their inventory. They provide dedicated account managers in addition to an excellent customer support team to help publishers run their ad campaigns.
Earnify is one of the leading native ad platforms with a well-established name in its industry. The principal reason for its popularity is the CPA model and competitive rates. It offers two main kinds of ad: Exit Overlay and Standard Widget.
Nativo is a well-regarded native ad platform designed for audiences in the UK, Canada, the US, and Australia. It offers a click-in format structure that seamlessly blends with the existing content in the editorial feed to ensure users have a great experience.
This is one of the top ad platforms in the United States, Yahoo Gemini serves native advertising for well-known brands including Yahoo, AOL, TechCrunch, and Huff Post. You can choose between a wide range of native ad formats and can choose to import campaigns from Google Ads.
Redirect is one of the finest native ad network platforms out there. It uses link building, exit pops, parking domains and conducts its bidding process in real-time. There are multiple landing page designs available that make it simple to integrate native ads into existing content.
There is more than one kind of native ad available. Here’s a list of the most popular types you can use.
Content Recommendations -These appear in your recommended content and video feed. When you’re reading an article, these ads might show up in the middle of the article or immediately below it.
Search and Promoted Listings – These appear at the top of search engine results pages when you’re hunting for a specific product or service. They can sometimes show up in the side bar too.
In-Feed Advertisement – These adverts look like social media posts and appear when you’re scrolling through your newsfeed. They are commonly used on social media platforms like Instagram and Facebook.
Native adverts have a wide range of benefits for advertisers and publishers alike. Let’s talk about some of the main ones.
Visitors are much more likely to ignore traditional advertising than they are to disregard native ads because the latter are designed to form a part of the user experience. They are not intrusive, so even if a visitor to a website dislikes them, they might not mind them being there. Display ads and pop ads — to name just two other formats — can be annoying and distracting. Consumers are 25% more likely to click on and view native ads and are much more likely to interact with them too. This means those ads will generate more impressions and increase conversion rates.
Native ads tend to have more relevance to the article being read or video being watched, because they are designed to fit in seamlessly with existing content. They don’t obviously prey on someone’s personal preferences and choices which promotes trust in, and loyalty to, the brand. This enables you to build a customer base full of loyal returning buyers that will serve to boost the reputation of your brand.
Visitors are also more likely to relate to native adverts because they are matched to the content they are consuming. Therefore, they are more likely to share them on social media and other sites than they are with display ads. This can make for more effective, successful advertising campaigns.
Using native ads means publishers have more control over how adverts are placed. Typically, publishers cannot determine when and where their adverts are going to appear. But when you use native ads, you can create an environment in which your ads will be shown and thereby have some influence over who views them and when.
There are various targeting options publishers can take advantage of. You can select ads based on content, topic, or intent to make them as relevant to your audience as you can. That way, you can drive up your online revenue and make it easier for people to find more of your content.
As native ads seem to be part of a website, they are less likely to impinge upon and negatively affect user experience. Thus, users won’t have to rely on ad blockers to preserve their focus and improve their experience, because they can easily ignore them if they wish. This means your native ads will reach a lot of people.
This increased reach means, in turn, that you have a better chance of improving your click-through rate and conversions. These are clicks you would not have received if that ad had been blocked by users.
On smaller devices like mobiles and tablets, banner ads are either cropped or eliminated to enhance user experience. If such ads are displayed on smaller screens, they can have a negative impact on it. They can interfere with someone’s browsing and discourage them from visiting a website, no matter what device they are using. Native adverts don’t impinge upon user experience in this way.
Native ads automatically reconfigure to suit the device, whether that be a PC, laptop, phone, or tablet, so they just feel like a seamless part of a visitor’s experience. A native ad shown at the bottom of an article will look like another in-feed article suggestion for the reader.
Now let’s talk about why you might choose native advertising.
Native ads offer great opportunities for creative exposure, and advertisers can be sure that users like the way the ad will be displayed. Ads in recommendation suggestions and in-feed ads are popular options, but you can also use native ads to spread customized, creative in-app content.
Native adverts do present challenges. For instance, they require you to have a detailed understanding of the platforms you will be displaying the ads on. So, the more you can learn about the platform or platforms you’re using, the better the native advertising will be. Still, the benefits of using them far outweigh the negatives. By tailoring advertising for specific platforms and to suit their functionality, you are giving yourself a chance to show users unique, particularly engaging content that is well-suited and relevant to your target audience. The natural way this content is consumed means it can form part of a visitor’s usual consumption of media, leading to higher levels of engagement, quality leads and increased conversion rates.
So, after you decide to use native ads, there are things to consider before you choose a network.
Here are some things to think about.
It may be worth experimenting with more than one platform to begin with, so you can figure out which features best suit your specific area of expertise or niche and requirements. This is also an excellent way for you to find out which platforms lead to the best click-through rates and thereby generate more income for you. You may even want to run tests to compare performance across different platforms.
So, there it is. Our ultimate list of native advertising platforms for publishers in 2022. Hopefully, you now have a better idea of how to find the perfect ad platform and what benefits you can get from taking advantage of native ads.
Why not try out a couple of the platforms we’ve gone through? Compare them to find out which suits you best.
We recommend you check out CodeFuel. This complete solution is second-to-none and is sure to help you make more money at the same time as improving the user experience for visitors.